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Tuesday, November 15, 2011
Waffling Drives You Crazy?
It may feel like a relief to know you can take back the blender you bought, but having the option may make you less satisfied with it. In a recent study, subjects were asked to take photos and select one as a souvenir. Half could swap it later if they wanted, but other had just one chance to decide. While most preferred having the right to renege, those who didn't have it ended up happier with their selection. When a decision can be reversed, your mind can't help but focus on what's wrong with your choice. But with a decision set in stone, we tend to accept it and focus on the upside.
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